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In an economy where so many corporations are profit driven, it is refreshing to profile a company that is motivated by safety before money. Springbok Atlas is not just uplifting the reputation of South Africa as a responsible tourist destination, but, as KERRY DIMMER reveals, it is also charming the dispositions of the world’s greatest rugby, cricket and soccer players.

When Isuzu Truck South Africa began operations locally on 1 January 2007, the manufacturer had only one goal in mind: to be the best. Since taking this decision, it has proved that in the very near future it might achieve just that.

It is not very difficult to assess the impact that AFRIT has had on changing the way trailer manufacturing in South Africa is undertaken. With a current market share of approximately 25%, AFRIT remains a family business, as KERRY DIMMER describes, to continue its legacy with the generations of Van de Weterings to come.