Daimler Commercial takes gold
Daimler Commercial Vehicles took home the lion’s share of accolades at this year’s National Automobile Dealers Association (NADA) Dealer Satisfaction Index Awards. The NADA awards are aimed at publicly rewarding various original equipment manufacturers (OEMs) in South Africa for their outstanding collaboration with their dealer partners.
For the fifth year in a row, Mercedes-Benz Trucks was ranked first with a score of 84,4 percent, an increase of 1,9 percent compared to last year. Fuso Trucks took fourth spot overall, with a score of 79 percent, which is an increase of one percent. Freightliner Trucks improved to fifth position, with an overall score of 70 percent.
“As Daimler Commercial Vehicles, we are delighted with these stellar results. They are a strong confirmation of the effective collaboration between Mercedes-Benz South Africa’s commercial vehicles headquarters and our dealerships,” says Gary Dodds, manager: Daimler Trucks & Buses.
NADA in South Africa has, for a number of years, measured dealers’ satisfaction with the various automotive brands. In 2016, a total of 39 independently researched brands formed part of the survey and 1 553 completed responses were received.
Dealer principals from all OEM brands in South Africa participate in surveys that measure: dealer satisfaction, vehicle range, communication and relationships; media support; parts; goodwill, policy claims and warranty; franchise compliance audits; dealer support, labour rates, customer focus, pre-owned vehicles and customer satisfaction index programmes.