Hino’s big plans for 2015
Hino South Africa is looking forward to a bumper 2015, with a range of initiatives planned to crack the 4 000-unit sales figure.
Up first are four new 300 Series models. These will include two more models with an automatic transmission and two more crew cab variants.
Second, the company will be restructured to better serve its dealers and their customers. There will be a focus on shortening the lines of communication, which will include Hino Total Support workshops for each dealership, where detailed analyses will result in action plans to be implemented during the course of the year.
Another big drive this year will be to promote maintenance plans for Hino customers in partnership with Toyota Financial Services, which is developing a range of affordable packages. An effective Hino used-truck programme will also be initiated.
“After-sales service is a key to success in the truck market. In South Africa, where many trucks operate over long distances, it is essential to have excellent backup service,” says Ernie Trautmann, Hino vice president. “This extends to roadside assistance that is quick to respond and efficient, very good parts supply and efficient servicing of vehicles by properly trained technicians. We are always striving to make our parts pricing highly competitive in each segment. We also actively promote the benefits of using genuine parts.”
Hino sold 3 844 units during 2014, with a new monthly sales record of 455 units set in August. Trautmann says he is very pleased with the progress being made in selling the Hino 700 Series into the extra-heavy segment of the market, where a three percent share was attained.
“All in all, we are positive about the outlook for Hino SA in 2015 and have goals that we believe are attainable, with the ultimate beneficiaries being our customers,” concludes Trautmann.