Imperial Logistics goes the extra mile
With the renewal of its transport contract with Italtile, Imperial Logistics has revamped its offering to match its long-standing client’s new corporate identity
Italtile Limited is South Africa’s leading retailer of imported and local ceramic and porcelain tiles, sanitaryware, bathroom accessories and other related products. The group operates as a franchisor, featuring a streamlined parent operation focused on growing market share and fostering entrepreneurial opportunities through its franchise programme.
It therefore requires partners that are committed to forging true partnerships that drive its competitiveness along every link in its supply chain. In this regard, Imperial Logistics has stepped up to the plate.
“We took the opportunity to replace the entire Italtile Retail secondary fleet with brand new vehicles that feature Italtile’s new corporate livery and logo. We have also revamped the uniforms worn by our drivers and assistants to tie in with our client’s new look,” says Imperial Logistics chief strategy officer Cobus Rossouw.
The partnership between Imperial Logistics and Italtile goes back more than ten years, and has encompassed many different components of the company’s supply chain. The partnership is founded on open engagement between the two companies and unwavering commitment to innovation – all in the pursuit of improved efficiency and lower costs that serve to ensure Italtile’s ongoing competitiveness and relevance.
“We worked closely with our client to understand what role Imperial Logistics could play in its recent rebranding. Once we had a clear idea of where Italtile was moving in terms of its new identity, we did not hesitate to align our vehicles, enhance our service offering and help our client to create and maintain awareness of its new image following the rebranding.”
Rossouw notes that the eye-catching new fleet was warmly welcomed by Italtile, and the Imperial Logistics transport services to the retailer have since been extended to cover Cape Town, Gauteng and KwaZulu-Natal.
Furthermore, Imperial Logistics is pushing for ultimate customer satisfaction. “Our drivers and assistants will be completing advanced training courses developed by the Imperial Logistics Academy. These will improve their interaction with Italtile customers at delivery points,” Rossouw explains.
With the roll out of the new Italtile fleet successfully completed, the company’s next value-adding initiative for its client is a technology solution that will enhance customers’ delivery experience.