Fresh faces at Tata
“Africa is a focus market for the Tata Group and we see a tremendous potential in this region.” So said Noel Tata, managing director of Tata International, at the Johannesburg International Motor Show (JIMS).
The company’s commitment to the market is evidenced by a plethora of new product. These include the Prima KL3TXF, which is fitted with the latest Eaton FO-18E318B gearbox to transmit torque of 2 509 Nm at 1 200 r/min. This comes from a Cummins ISX engine, that produces a maximum power output of 354 kW (481 hp) at 2 100 r/min. According to Tata, it has been designed to provide maximum driver comfort, and is available in both low and high cab derivatives.
Another new contender is the Ultra 812, which is powered by a 497 TCIC Euro-3 compliant engine. It produces 93 kW (126 hp) at 2 400 r/min and 400 Nm of torque between 1 300 to 1 500 r/min. It is designed for general freight, courier services and various other types of short distance deliveries. It has dash-mounted gear levers, utility sockets and a cab tilt-lock indicator. The Ultra 812 is also available in multiple wheelbases to better suit the various applications for which it is intended.
Another model to be showcased at JIMS is the Prima 4938S, which is a 49-tonne tractor with a nine-speed Eaton gearbox. Powered by a Cummins Isle engine, it can produce 272 kW (370 hp), and is designed for purposes such as container transport and refrigerated bodies.
“These products benefit from our innovations and deep understanding of the South African customers,” says Tata Motors’ managing director, Karl Slym.
Regarding the launch of the Prima KL3TXF and Ultra 812, he states: “We see tremendous potential in the local market and are confident about designing products to cater for the needs of customers here. Theses vehicles will be introduced in South Africa in 2014, which will bolster our extensive vehicle portfolio in the country.”