Imperial Logistics and Italtile further relationship

Imperial Logistics and its client of more than ten years, Italtile, have continued their partnership with the investment in a fleet of branded vehicles and the renewal of the secondary transport contract between the two entities.

“We took the opportunity to replace the entire Italtile Retail secondary fleet with brand-new vehicles that feature Italtile’s new corporate livery and logo. We have also revamped the uniforms worn by our drivers and assistants to tie in with our client’s new look,” reveals Imperial Logistics chief strategy officer, Cobus Rossouw.

“We worked closely with our client to understand what role Imperial Logistics could play in its recent rebranding. Once we had a clear idea of where Italtile was moving in terms of its new identity, we did not hesitate to align our vehicles and enhance our service offering to help create and maintain awareness of its new image following the rebranding,” Rossouw explains.

With the new fleet successfully rolled out, the company’s next value-adding initiative for its client is a technology solution that will enhance the delivery experience for its customers.

“Our drivers and assistants will also be completing advanced training courses developed by the Imperial Logistics Academy, which will improve their interaction with Italtile customers at delivery points,” says Rossouw.