Nadia Trimmel to head up Mercedes-Benz Vans Southern Africa

Nadia Trimmel to head up Mercedes-Benz Vans Southern Africa

Mercedes-Benz South Africa (MBSA) has appointed Nadia Trimmel as the vice president of Mercedes-Benz Vans Southern Africa. She will succeed Nicolette Lambrechts, who will be assuming responsibility for Mercedes-Benz Vans in Canada, as of January 1.

Trimmel holds a BCom degree in Marketing and Economics from the University of the Witwatersrand. She started her career in the motor industry as a marketing and sales trainee in 2000 and was soon promoted to district sales manager.

She went on to fill numerous product and marketing-related roles, before joining MBSA in 2014 as the national sales manager (vehicles sales and aftersales), bringing a new dimension of inspired leadership and competence.

Her key responsibilities included the development and implementation of an effective van sales and aftersales strategy for the brand.

This included spearheading a number of key strategic initiatives, as well as the management of key dealer performance areas to ensure targets are met in terms of sales performance, financial performance, the drive of the sales and aftersales fleet business, forecasting and sales planning.

Trimmel also played a value-adding role as a strategic partner to the dealer network across the aspects of marketing, sales and aftersales – and has built and maintained strong dealer and customer alliances through regular communication and engagement.

According to Lambrechts: “Nadia is a proven expert in the light commercial vehicle business, and especially in the vans segment. Since her appointment with MBSA two years ago, she has overseen the sales division with great success.

“She has also played a major role in other departments of the Vans division, making her the ideal candidate to assume this role. I have no doubt that Mercedes-Benz Vans Southern Africa will continue in the right direction under her leadership.”

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