Purchase pink to help prevent breast cancer

The colour pink has become synonymous with the fight against breast cancer … And Supa Quick is joining the battle. When you buy a set of pink valve caps, for R50, from your nearest dealer, Bridgestone will donate the entire proceeds to the PinkDrive Breast Cancer Initiative.

Bridgestone has already teamed up with PinkDrive to provide tyres for its mobile mammography and education units. Public relations manager Mandy Lovell points out: “The aim of the PinkDrive campaign’s mobile mammography units is to enable women to have easy access to screening for breast cancer, especially during October, which is breast cancer awareness month.”

However, the pink valve caps aren’t just for the fairer sex … It isn’t commonly realised that breast cancer can affect men as well. Therefore, the PinkDrive reminds South Africans that both men and women can have mammograms to assist in early detection of breast cancer.

To date, PinkDrive has provided more than 5 000 free mammograms, conducted over 50 000 free clinical breast examinations and provided breast health education to over 70 000 South Africans.

“This campaign runs from October to December. We encourage motorists to buy their pink valve caps to assist with this worthy cause. Show your family and friends and get them to participate,” says Lovell.

Visit  www.pinkdrive.co.za to find out more about breast health and www.bridgestone.co.za for more info on the pink valve cap project.