Show and tell

We’re in week two of the post-Johannesburg International Motor Show (JIMS) 2013 excitement and the hype still hasn’t died down … Nic Alexandre, market strategy and planning manager at Cummins SA, believes that the show has served as the ideal platform to consolidate the company’s reputation as a market leader.

Among the products on display was a first-of-its-kind, nanotechnology-based diesel fuel filtration system. Alexandre states that NanoNet filtration medium is available for various fuel applications on Cummins Fleetguard engine filters to provide exceptional efficiency in harmful particulate removal.

He continues: “The NanoNet fuel filtration medium traps 99,9 percent of all particles as small as four microns, thereby ensuring superior protection and performance for high-pressure, common-rail fuel injection systems running at pressures of more than 2 000 bar.”

Alexandre adds that the extra-heavy-duty Cummins ISX engine was also on display at JIMS. “Improved fuel and water pumps operate with greater efficiency, providing the engine with more usable horsepower. This, together with optimised combustion and fewer active regenerations of the aftertreatment system, results in better overall fuel economy.”

Cummins also exhibited its light commercial, on-highway ISF 2.8 engine and a full range of filtration and lubrication products, as well as a C8 generator set, which is specifically designed for power generation applications.

But products weren’t the only thing on Cummins’s mind at JIMS… The company raised a total of R19 890 to combat the scourge of rhino poaching. Visitors to the Cummins stand, as Alexandre explains, were invited to make a donation towards the Stop Rhino Poaching initiative, with all proceeds redirected to the Save the Rhino Fund. Donors contributing to this worthy cause were then offered a cup of coffee, courtesy of Cummins.

So the show not only placed focus on the latest and greatest within the industry, but also highlighted a worthy cause.  Alexandre believes that JIMS is among the most important industry events held in southern Africa. “Market leaders from around the world are able to meet in one central location to showcase new products and developments, while discussing new trends and collaborating on ideas to overcome various challenges.”