Stralis joins forces with Batman … and Superman
The Iveco Stralis Hi-Way, International Truck of the Year 2013, will make its cinematic debut in a high-speed chase scene, alongside the iconic Batmobile, in the highly anticipated film: Batman v Superman: Dawn of Justice, opening worldwide on March 25.
The inclusion of Iveco’s heavy-duty commercial vehicle is part of a one-of-kind, co-branded partnership between CNH Industrial’s sister company Fiat Chrysler Automobiles (FCA US LLC) and Warner Bros. Pictures.
Much of the action in Batman v Superman: Dawn of Justice was captured in and around FCA’s own backyard of Detroit. Product integration was organic to the filmmakers’ vision, and FCA and CNH Industrial’s extensive brand and product portfolio allowed the companies to address nearly every vehicle need for the film.
In addition to the appearance of commercial vehicles from Iveco, the film’s fleet includes Jeep, Dodge, Chrysler, Fiat, Alfa Romeo and Maserati vehicles.