The trucks you can trust
Mercedes-Benz Trucks backs its vehicles with the brand promise “Trucks you can trust”, founded on the legendary quality of Mercedes-Benz commercial vehicles, and which acts as the credo that is an incentive for the 40 000-strong workforce employed world-wide
Mercedes-Benz Trucks in more than 100 countries live up to this claim day after day by displaying quality and reliability, whether it be on the road or on the construction site. The current Actros, Axor and Atego ranges can all be traced back to the legendary vehicles that have enabled Mercedes-Benz to establish such an enviable reputation through the course of a truck-building history stretching back more than 110 years.
Underpinning the “Trucks you can trust” claim are findings of recent market research conducted in Europe. For instance, the Mercedes-Benz Actros is the truck model with the lowest number of failures – “immobility cases” as they are known – in its competitive environment. And Mercedes-Benz trucks also come out on top when it comes to vehicle availability.
In-house assessments confirm what customers express in the market research. For example, the number of quality complaints has fallen by more than half since the mid-1990s, bettering the legendary quality of the SK (heavy-class) trucks.
Indeed, quality and reliability are top of the agenda at Mercedes-Benz Trucks. In a unique reliability initiative, all vehicle technology complaints – right down to details such as the door catches or the pivoting steps on the construction-sector models – are assessed by the Mercedes-Benz Trucks management team. Technical measures are then implemented and monitored over a lengthy period to ensure their long-term effectiveness. The aim is to offer customers maximum availability and maximum vehicle usage, both now and in the future.
“Trucks you can trust” is the guiding principle behind the customer-oriented stance adopted across the board within the company – from development, production and sales to service in the workshops.
“With the ‘Trucks you can trust’ brand promise, Mercedes-Benz is displaying its unwavering commitment to the quality and reliability of its products and services and to fairness in its dealings with customers,” says Kobus van Zyl, vice-president, Commercial Vehicles, Mercedes-Benz South Africa. “After all, vehicles and business partners that can be counted on in any situation are at the heart of the transport business.”