BUCKLE UP – we don’t want new members
Every year in South Africa, more than 900 people suffer spinal cord injuries, and half of these result from road accidents. Wearing your seat belt can drastically reduce your chances of sustaining a spinal cord injury in a road accident.
The QuadPara Association of South Africa (QASA) will ask motorists to wear their seat belts during the June/July holidays. From June 27, 25 quadriplegic and paraplegic QASA members will be deployed at five petrol stations on national roads to greet and encourage motorists to buckle up.
Members will be branded with bibs identifying them as campaigners and will introduce themselves to encourage motorists to sign a pledge to buckle up and, in return, receive a licence disc sticker.
CEO of QASA, Ari Seirlis, says: “QASA makes a big investment in prevention and this exercise is a demonstration of our commitment to reducing the number of spinal cord injuries in South Africa.
“Distracted driving is also on our agenda and we encourage road users not to use their mobile phones while driving, whether for talking or texting.”
The “Buckle up – we don’t want new members” campaign was awarded the South African Guild of Motoring Journalists’ Road Safety Project of the Year award.
This year, the campaign is supported by the Road Accident Fund and the Round Table’s Cannonball Run event that assists in the resourcing of this initiative.
QASA is a member of the Global Road Safety Partnership and supports the Decade of Action for Road Safety. The organisation endorses any reasonable initiatives to prevent injury and death on South African roads.