Cummins taking Africa by storm
From South Africa to Zambia, Mozambique, Zimbabwe and Namibia, Cummins is currently doing big things on the African continent. With support from its southern African head office in Johannesburg, the brand is growing its business offering and proving that the continent is ripe with opportunity.
Despite the Zambian economy and political environment being stable and attracting healthy foreign direct investment to the country, the demand for back-up power has increased. The company’s recently appointed country general manager, Meshach Kwegyir-Aggrey, is optimistic about the Zambian marketplace.
“Our clients have come to value the quality of the Cummins products across our various business lines; including mining, filtration, power generation and automotive. We have ambitious growth targets set for Zambia as there are many opportunities in the market besides the established mining industry,” he says.
Meanwhile, the markets of Zimbabwe and Mozambique have begun to show improved demand. While Cummins has been in the Zimbabwean market since 1988, it has only been present in Mozambique since 2012.
Business opportunities abound in these two adjoining countries, despite forex challenges, political instability and risks of currency devaluations. Zimbabwe has a need for infrastructure development in transport, real estate and mining. Cummins’s strategic growth in Mozambique is geared towards enhancing the filtration, power-generation and automotive businesses.
“We are here to support our customers, and will invest to ensure our customer requirements are met. Without our customers, we don’t have a business,” says recently appointed director of operations, Cummins Southern African Regional Office, Racheal Njoroge.
“We also plan on investing in training and development of our new staff to enhance our Cummins brand in these countries. We will increase our business development and technical resources to suit the needs of our customers.
“My vision for both countries is to grow the businesses by double digits next year as there are many opportunities in these markets; and of course to exceed our customers’ expectations in every way,” Njorge adds.
In Botswana, Cummins appointed Morse Mosienyane as general manager. He took up the post on June 1.
With the increasing infrastructural development in the country, coupled with the opening of new mines and expansion of existing ones, the engine, power-generation, parts and filtration businesses have also shown signs of growth over the past years.
“Our products enjoy a very healthy reputation and are renowned for excellent quality and reliability. Customers are aware that investing in a Cummins product assures them of long-term dependability, with the support from our aftermarket service division. We also plan on increasing our field service support to further meet the demands of our customers,” he says.
As part of its many community-improvement projects in the country, a strategic partnership has been formed with the Gaborone Senior Secondary School to roll out projects to improve the lives of learners at the school.
“We believe in ploughing back to the communities in which we do business, thereby promoting a cleaner and healthier environment where we all live and work,” Mosienyane explains.