Ford dealerships go green to save energy
The Action Ford dealership, in Krugersdorp, recently became the first Ford facility in Africa to use a new, indirect counter-flow evaporative cooling system for controlling the climate on the showroom floor.
The cooling system draws in fresh air and cools it by evaporating water, without adding to the moisture content in the air, thus avoiding the creation of a humid environment. It’s also possible for the dealership to leave doors and windows open without affecting the efficiency of the cooling system.
Ford says with the indirect counter-flow evaporative cooling system in place, as a stand-alone solution, energy cost savings of between 80 and 90 percent can be realised. It will take just ten years to recoup the costs of the system, and Ford is monitoring it closely to evaluate its performance to see if it will be viable for other dealerships.
“These technologies help make running a dealership far more efficient,” says Hartogh Streicher, dealer principal at Action Ford Krugersdorp. “The indirect counter-flow evaporative cooling system is also better than a conventional air-conditioning system when it comes to creating a pleasant environment for our customers.”
The Action Ford dealership, commissioned a year ago, was built as one of Ford’s first greenfield dealerships. These are dealerships that are designed from the ground up to comply with Ford’s global guidelines and incorporate more environmentally friendly technologies.
Ford Motor Company South Africa is also establishing new greenfield dealerships in Ballito, Kwazulu-Natal and Woodmead, Gauteng.
“It’s our vision to have all Ford dealerships in South Africa implement energy-saving, environmentally friendly measures. It reflects the values of Ford at a global level, and makes us more responsible global citizens,” says Jeff Nemeth, president and CEO at Ford Motor Company of Southern Africa.