Nissan NP200 shines
Achieving half a particular market segment is a dream for most automobile manufacturers, but, for Nissan South Africa, that dream is currently being celebrated. The company’s NP200 half-tonne bakkie achieved a full-year market share of 52,2 percent in that segment last year.
“The NP200 has proved itself worthy of the Nissan pickup badge. It offers a wide range of engines, while the range of derivatives means that it comfortably straddles the workhorse and leisure markets,” says Konstantin von Vieregge, GM: marketing and planning at Nissan South Africa.
The NP 200 recorded a market share high of 65,4 percent in November, 2014. The company attributes this to the vehicle’s high quality as well as affordable maintenance and ownership costs …
Following 12 months of research, market research firm Ipsos noted that the NP200 is perceived as being the best quality vehicle in its segment.
The NP200 was also found to be the most affordable single cab bakkie and overall vehicle to own and maintain in the 2014 Kinsey Report.
“We look forward to strong sales in 2015 as the demand for our reliable and affordable sub-one-tonne pickup grows,” concludes Von Vieregge.