Peugeot launches “Kick it to Brazil” campaign
Peugeot has taken a new and unique approach to advancing its social and environmental responsibility goals in Brazil. In partnership with Facebook, the Kick it to Brazil campaign is the journey of a football passing from person to person across five continents and being aided in its travels by Peugeot vehicles.
At each step of the way, those who come in contact with the football will be able to share their unique experience on Facebook, Instagram and the Kick it to Brazil website. The football started its incredible journey in Paris, on March 6. It will travel around the globe crossing more than 30 countries, in only 100 days.
“This original, one-of-a-kind, brand campaign is being carried out in partnership with Facebook, an uncontested global leader in online social media. Peugeot aims to create a strong link between the brand and multiple generations worldwide, particularly outside of Europe where we are experiencing strong growth,” says Peugeot.
Every means of transportation including cars, bicycles, two-wheel vehicles, aeroplanes and, at times, even less conventional local means of transport will be used to facilitate the completion of the football’s journey. The official vehicles of the event will comprise the Peugeot Crossover range (2008, 3008 and 4008).
Peugeot says each country that the football passes through will host events, which will often be improvised depending on the creativity of the people involved. And each day a short video clip will be generated and uploaded on Facebook and the Kick it to Brazil site.
Throughout the entire journey, for each and every photo put on the site of a kiss being bestowed upon the football, Peugeot will contribute to the scientific and environmental initiative by Peugeot and the French National Forestry Board, known as the Peugeot-ONF Forestry Carbon Sink project in Brazil.
The contribution Peugeot will finance, through this unique voyage, will go to planting additional trees to supplement the two million trees (comprising 50 different species) already introduced as part of this vast environmental project.
According to Peugeot, the carbon footprint of the entire journey will be fully compensated for with carbon credits, allocated to the scientific, ecologic and socioeconomic goals of the Peugeot-ONF Forestry Carbon Sink initiative in the Amazon.
The football will complete its travels on June 12, in the Brazilian Amazon, which is in the heart of the carbon sink project.