Strong performance for Daimler Trucks in 2014
Although its final worldwide sales figures for 2014 are to be officially published at its annual press conference, Daimler Trucks is excited to announce that it finished the year with a considerably positive sales growth, reaching nearly 500 000 units.
It increased deliveries to 445 300 units in the first eleven months of 2014, an increase of three percent over the same period in 2013. In that year, Daimler Trucks sold 484 200 vehicles between the Mercedes-Benz, Fuso, Freightliner, Western Star, Thomas Built Buses and BharatBenz brands.
“Our intense efforts in all regions are paying dividends. Despite many economic challenges in some key markets, we can look back on 12 successful months. With almost 500 000 trucks sold, we are already coming very close to our target envisaged for 2015,” says Wolfgang Bernhard, member of the Board of Management of Daimler AG responsible for Daimler Trucks and Buses.
Daimler claims that its extremely competitive total cost of ownership of the vehicles, which is the most important argument for buyers of trucks as capital goods, is one of the major reasons for the success.
“We scored points with our strong products. With a strong sales team and vehicles perfectly tailored to particular customer needs, we managed to increase our market positions in many key regions,” says Bernhard.
Looking forward to 2015, Bernhard says: “With our global presence, our technological leadership and our intelligent platform strategy, we are well prepared to react swiftly and appropriately to the unpredictable economic environment. That is why we, at Daimler Trucks, will continue to work steadily on further expanding our position as the world’s leading truck manufacturer in 2015.”