Advertising down to an art

Advertising down to an art

If a picture is worth a thousand words, Bandag is writing a novel with its latest advertising campaign – which the company is taking to the South African roads.

And it isn’t the usual stuff you’ll find out there – no images of shoes or tomatoes, or even a tyre for that matter … No, the company is branding trucks with its hand-made rubber shark, as it believes this makes a bolder statement and offers a visual declaration that will catch the attention of many road users, intriguing them to take a closer look.

The message? “Bandag’s Emergency Tyre Assistance (ETA) won’t leave you dead in the water … .”

It’s fitting, as ETA offers 24/7, on-the-road tyre assistance on a national basis, as well as SMS notifications, next day reports, and detailed monthly reports.

So don’t be startled if you’re sitting dazed in traffic and a shark pulls up next to you … It isn’t Jaws, it’s that friendly one from the movie Finding Nemo, which won’t leave you dead in the water.

Published by

Moving house
Prev Moving house
Next Spreading some warmth
Spreading some warmth

Leave a comment