Ranger sets new sales record

Ranger sets new sales record

While new vehicle sales remain on a downward slope, Ford Motor Company of Southern Africa (FMCSA) continues to defy the general industry trend and notched up a fresh set of all-time sales records during November 2016.

Ford ended the month with an all-new record market share of 17,3 percent. The Ranger was once again the company’s best seller, topping the light commercial vehicle (LCV) segment and the industry overall for the second consecutive month.

“With the Ranger setting another all-time record of 3 680 units in November, it proves the response to this vehicle has been superb. What we’re seeing coming through very strongly is the new 2.2 TDCi Automatic derivatives that are rapidly gaining traction in the market,” says Neale Hill, director of marketing, sales and service for Ford Motor Company Sub-Saharan Africa Region.

Overall, domestic sales of new LCVs, bakkies and mini buses at 15 632 units reflected an increase of 148 units (or an improvement of one percent) compared to the 15 484 LCVs sold during the corresponding month last year.

The closest competitor to Ranger trailed by 1 188 unit sales. A total of 5 776 Rangers were exported from Ford’s Silverton assembly plant to markets in Europe, the Middle East and Africa.

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